Trading Translations

Localizing the Paxful P2P Crypto Trading Platform

(250,000+ words)

The Client

Paxful, the world’s first and largest peer-to-peer crypto trading platform, allows users to buy, sell, and trade cryptocurrency with ease through an extensive number of payment methods. As part of its global expansion, Paxful aimed to adapt its platform fully for the Bulgarian market, making its services accessible and user-friendly to Bulgarian speakers.

The Project

The project entailed a rapid and complete localization of the Paxful platform, which included user interfaces, all customer-facing texts, and marketing materials. The total word count exceeded 250,000 words, all to be localized within a stringent timeframe of barely over one month.

The Challenges

  • Emerging Market Terminology: The cryptocurrency field is relatively new, and many terms do not have widely recognized translations in Bulgarian, posing a significant challenge in terms of clarity and user engagement.
  • Tight Deadline: Completing the extensive localization of 250,000 words in just over a month required exceptional organizational skills and resource management.

Our Solutions

Our strategic approach to these challenges involved:
  • Categorical Text Division: The large amount of text was divided into categories, allowing team members to specialize and focus on specific content types, leveraging their strengths.
  • Task Allocation and Scheduling: Each team member was pre-assigned specific word counts and files, ensuring efficient scheduling and availability throughout the project duration.
  • Dynamic Glossary and Style Guide: A glossary and style guide were created and updated daily to maintain consistency and adapt to the evolving nature of cryptocurrency terminology.
  • Continuous Communication: Constant internal communication and weekly progress check-ups were established to keep the project on track and address any issues promptly.

The Results

This meticulously organized approach allowed us to meet the ambitious deadline and deliver a fully localized platform that resonated with the Bulgarian market. Our work enabled Paxful to expand its reach effectively, providing Bulgarian users with a seamless and intuitive experience in using the platform.