Communicating Commerce

Localizing VTEX's E-commerce Platform into Bulgarian

(280,000+ words)

The Client

VTEX is a leader in digital commerce technology, offering a sophisticated cloud-based platform that enables businesses to manage e-commerce, marketplaces, and omnichannel retail operations seamlessly across the globe.

The Project

The project, part of VTEX’s global expansion strategy, involved a rapid and complete localization of VTEX’s comprehensive e-commerce platform, which included translation, editing, and proofreading of over 280,000 words, most of that over just two months.

The Challenges

  • Complex Terminology: The platform’s specialized e-commerce vocabulary required precise adaptation in order to maintain its functionality and user-friendliness in Bulgarian.
  • Consistency Across Platforms: Ensuring that terminology and style were consistent across various elements of the platform was crucial for a cohesive user experience.
  • Tight Timelines: The ambitious schedule for the initial comprehensive localization demanded efficient workflow management and team coordination.

Our Solutions

To overcome these challenges, our approach included:
  • Selective Team Assembly: We carefully vetted and selected team members with specific expertise in e-commerce and digital platforms to dedicate to this project.
  • Glossary and Termbase Creation: An online glossary and termbase were set up and continuously refined to ensure consistency and accuracy across all translations.
  • Role Specialization: Tasks were specifically assigned based on individual team members’ strengths and areas of expertise to maximize efficiency and quality.
  • Centralized Communication: A single point of contact was established for the client to streamline communications and decision-making.
  • Regular Updates and Discussions: Frequent chats and calls were held to address any emerging questions, solve issues promptly, and navigate the project’s complexity effectively over the intensive timeline.

The Results

This structured and strategic approach enabled us to localize the VTEX platform successfully within the ambitious timeframe, ensuring that Bulgarian-speaking users could engage with the platform effortlessly and efficiently. Our work helped VTEX expand their digital commerce solutions into new markets, demonstrating our ability to handle large-scale, complex localization projects.